A launch film told through the interface itself.
Pulse didn’t want another spinning-device render. So we made the software the star: real UI flows, rebuilt and choreographed — clean transitions, subtle depth, fluid interactions — cut to a 30-second hero that feels intuitive, elegant, and effortlessly smooth.
The challenge
Hardware renders all look alike, and screen recordings feel flat. Pulse needed to show what the device does — the feeling of glancing, tapping, and flowing through a day — without a single shaky capture.
The approach
We rebuilt key screens as vector scenes and animated them natively: charts that count up, cards that stack with soft shadows, widgets that breathe. Every movement reflects precision — 60fps easing, nothing decorative, nothing rushed.
PULSE · DASHBOARD STORYBOARD
Activity
Interface storyboard · beat by beat
Cards arrive in sequence while charts count up. A simple device frame keeps attention on the product.
Deliverables
- 30s hero spot + 15s and 6s cutdowns
- Feature vignettes for web and retail
- Vector UI kit for future spots
- Captioned and localised masters