Three logos, one motion language.
Northwind, Ossia, and Merqa each needed the same thing: a reveal that makes their mark unforgettable in under six seconds. We built a shared motion system — then gave each brand its own accent, so the family feels related but never identical.
The challenge
Static logos were dying in feeds: skipped in two seconds, forgotten in five. Each brand needed motion that reads at thumbnail size, survives muted autoplay, and still feels premium on a cinema screen — three contexts, one asset family.
The approach
We defined one easing curve and one reveal grammar for all three marks, then varied the accent: Northwind unfolds star-first, Ossia aligns ring-first, Merqa staggers letter by letter. Same timing DNA, three distinct personalities.
Construction board · star and rings
Grid, clear space, and ring offsets defined before any animation began.
Deliverables
- 3 hero reveals (6s, 5s, 4s) in 4K
- Muted-autoplay and loop variants
- Lottie files for web and app
- Motion usage guide for each brand